Applbaum to leave Bacardí in August
31 July, 2019
Bacardi global chief marketing officer for Patrón and Grey Goose Lee Applbaum will leave the company after six years at the company.
Grey Goose’s new creative platform “Live Victoriously” aims to re-energise the brand in 2019 by encouraging consumers to celebrate small victories, says Grey Goose global CMO Lee Applbaum.
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