Applbaum to leave Bacardí in August
31 July, 2019
Bacardi global chief marketing officer for Patrón and Grey Goose Lee Applbaum will leave the company after six years at the company.
Grey Goose’s new creative platform “Live Victoriously” aims to re-energise the brand in 2019 by encouraging consumers to celebrate small victories, says Grey Goose global CMO Lee Applbaum.
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Danil Nevsky
The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
